Reporting – analysis – planning
Where are we? Why is this? What should we do?
You need data as a basis for your decisions
- Reporting supplies this foundation, currently and reliably
You want to understand why there were specific trends and developments and want to learn from them
- Predictive analytics show why something happened and how future events will look under certain circumstances
You want to avoid bad decisions and see clear steps in the future
- Your planning becomes reliable due to simulations and extrapolations
