New Managing Director at CENIT China

Richard Wu plans to expand CENIT’s digital factory business in China

Published 03/08/2023

The new year has seen a change of leadership at CENIT China: Effective January 1, 2023, Richard Wu took up his new position as Managing Director of CENIT China, the Souzhou-based Chinese subsidiary of CENIT.

New Managing Director at CENIT China

Richard Wu already joined CENIT China in 2021 as Vice Managing Director, in which capacity he headed the Chinese subsidiary’s sales activities. In his new position, Mr. Wu succeeds Tobias Off

Richard Wu earned a master’s degree in information sciences from the National Taiwan University in 2007. Following his studies, Mr. Wu gained extensive experience at software and IT technology businesses in Taiwan and China. He also complemented his expertise in operative business with strategic, technology-focused business knowhow: From 2014 to 2020, he headed the development division at Chinese sports technology company Gengee Sports, which specializes in cutting-edge software and hardware technologies.

Focus on expanding digital factory business

As one of the primary targets in his new position, Mr. Wu has his sights on the continued expansion of CENIT’s digital factory business in China: “2025 is the year in which China aim to achieve the objectives of "Made in China 2025". One of the key aspects of this national strategy project is the digitalization of manufacturing. This context makes CENIT’s software solution FASTSUITE Edition 2 and our industry expertise in the digital factory and robotics spheres our most important success drivers”, he says.

“Our team in China is operating in a highly competitive, challenging market environment that nevertheless offers considerable potential. We rely fully on the team’s expertise”, says Peter Schneck, CEO of CENIT AG. “To keep driving our robotics business in China in a sustainable manner, it will be very important for us to keep expanding our collaboration with local partners and clients”.

Since CENIT China was established in 2012, the local team has achieved major milestones. For instance, it was able to attract the OEM partner Siasun, which now offers FASTSUITE licenses in a package with its laser cutting machines. Han's Laser relies on CENIT’s FASTSUITE solution for robot-aided sheet metal production for the auto industry. And XCMG, one of China’s foremost heavy industry companies, has acquired FASTSUITE to drive its digital transformation.

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Swetlana Isaak

Swetlana Isaak

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