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CENIT makes Innovation Plannable

Strategic Product and Innovation Planning  
for Customized Solutions

Predictable Innovation for Effective Product Decisions

Market demand, product complexity, and going live on the market are changing fast. Good ideas alone are no longer enough to face competitors. What matters is a structured innovation process with clear control and measurable benefits. 

CENIT helps you identify, prioritize, and reliably implement innovation potential. With solid methodology, digital solutions, and deep industry expertise, we brainstorm together on design product planning focused on efficiency and profitability. 

Solutions overview

Your roadmap for integrated product planning 

From generating strategic ideas to economic and regulatory decisions regarding your products: CENIT stands beside you on your entire product planning process. 

We support you in planning your products and innovations. 

Innovation & Strategy Management

We help you transform ideas into sustainable innovation projects – structured, prioritized, and strategically developed. This way, you build a sustainable product portfolio with maximum efficiency.

Requirements Management & Systems Engineering

Requirement Engineering is one of the key processes to tackle the challenges of today´s market. This way, you ensure that your product meets the real expectations and needs of your customer. Through validation and model-based system engineering (MBSE), you set the pillars for goal-oriented, systematic and collaborative product development, for a shorter launch on the market and a higher productivity, efficiency and flexibility during the entire product lifecycle.

Profitability & Compliance

We combine product cost calculation, compliance, and traceability within digital processes. This allows you to plan economically from the start, meet regulatory requirements, and make decisions based on reliable data.

The Next Step: Shaping the Future

With strategic product and innovation planning, you lay the foundation for all subsequent stages on your path to a smart enterprise – from product development and security to manufacturing and supply chain, all the way to service and maintenance. 

Our solution portfolio is complemented by cross-selling topics such as sustainability and artificial intelligence, unlocking additional potential throughout the entire product lifecycle. 

CENIT supports you at every stage toward fully digitized production – with end-to-end digital solutions that deliver sustainable value. 

Let’s shape your digital future together.

Martin Buchholz
Martin
Buchholz
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Vice President Sales
CENIT AG