Smart Digitalization with smart PLM

Digitalization should never be an end unto itself. To become smart, digitalization has to deliver tangible process improvements and enable new business models. CENIT is your experienced digitalization partner to support you with smartPLM.

smartPLM describes a PLM strategy that provides end-to-end digital support for business processes along the entire value chain, based on a consistent product data model. smartPLM thus goes far beyond the simple collation of technical product data via integrated engineering applications, which is actually PDM.

The goal of smartPLM: end-to-end digital continuity across the entire product development process.  
Manufacturing companies rely on three distinct pillars to attain this objective.


smart PLM for success against new and old competitors

In today’s markets, businesses have to hold their own against two fundamentally different types of competitors:

  • Competitors with well-established types of business models who already existed before digitalization came to the fore.
  • Competitors with new types of business models who were established after the advent of the digital age.

Often, all one needs to succeed against well-established competitors is an advantage in classic virtues like efficiency, reduced costs, faster cycle times, etc.

For our clients, however, the greatest challenge often lies in competing with new types of competitors: here, businesses often have to go a step further. Additional components such as creativity, strategic foresight, greater organizational flexibility and consistent evolution of the business model are key aspects of long-term competitiveness.

smartPLM by CENIT helps you secure and expand your market position in both situations – against new as well as old competitors.



smart PLM by CENIT Think big - Start small - Start now!

The strategic basis of smart PLM

smartPLM must always be based on the overarching business strategy and go hand in hand with it. This makes smartPLM a management issue: it describes the fundamental PLM strategy which must be approved at management level.

For this reason, smartPLM consulting by experienced PLM consultants is crucial. Via a cross-board business value assessment (the definition phase), CENIT’s PLM experts evaluate what you need, what steps you should take to tackle which concrete solutions, and how you can achieve your predefined targets. In this context, factors like innovativeness are just as relevant as increased process efficiency within your value-adding network.

smartPLM maintains a prime focus on platform economy via a custom mix of software solutions.


  • Digitalization is a management issue
  • Focus on the process – not on the company divisions
  • Avoid media interruptions
  • A certain degree of standardization makes you faster
  • Quick wins increase and maintain motivation levels - in the short-run as well as in the long-run

Quick wins of smart PLM

One should not underestimate the amount of effort needed to implement a digitalization strategy. It is therefore important to divide the project into logical sub-projects – individual segments clearly separated from the overall project which can go productive and generate concrete benefits (maximum duration of sub-projejct: 3-6 months). This produces quick wins which help to ensure short- and long-term motivation on the part of the management and the users. 

The content of the digitalization strategy is derived from the strategic goals of the business. How the new strategy is introduced and implemented, on the other hand, may vary from one company to another. CENIT’s smartPLM approach focuses on agility and greatest possible freedom for the users, so that new ideas aren’t just permitted but actually promoted. Since true process optimization will lead to significant changes, fears and insecurities, professional change management must always be a core component of any project planning. 


  • Digital continuity along the entire value chain and across the value-adding network
  • Competitive benefits thanks to shorter time-to-market cycles and greater adaptability of the end-to-end PLM system
  • Easy updating of software, solutions and systems provides long-term security
  • User acceptance and long-term enthusiasm for the project thanks to separation into sub-projects with continual project success
  • Enhanced process efficiency and simultaneous increases in flexibility