Turning a business with a traditional requirements management scheme into an “intelligent enterprise” that drives system development by way of model-based methods is not a one-step affair. “Everything everywhere all at once” is no longer considered a promising approach to change in any case.
What we need to keep pushing forward is a common understanding of how important customer focus is to market success. In fact, this realization must become a commitment, because then we will be willing to let ourselves be measured by our requirements, transparently and across all employee hierarchy levels. Then, requirements are no longer a necessary onus and mere words in spec sheets, but rather a mandate to understand our customers and find the best possible solutions for them and us.