Quality as a Reputation Factor
Businesses started relying on quality as an image factor long before marketing even became a business function – witness the “better and better” („Immer besser“) motto contained in the logo of the family-owned Miele company around the year 1900.
Nowadays, however, reports of a broken quality promise can spread through the social media in seconds – and cause a loss of reputation just as quickly.
Product recalls often attract the greatest attention. Be it faulty brakes or metal in our milkshakes – the number of recalls is on the rise. For the businesses involved, the loss of image quickly leads to a loss of income, e.g. due to the costs of the recall, compensation payments, reduced sales revenue, etc.
The relevance of quality as a reputation factor is just one of many ways in which this variable exerts an influence on business success.
Manufacturing enterprises of all sizes, whether major international corporation or small-scale business, are therefore looking for ways to achieve modern, successful quality management strategies.
