Design Anywhere - Build Anywhere - Service Anywhere Can design, production and service be efficient independently of the location while still being flexible?

Design anywhere, build anywhere

Globalization intensifies worldwide competition. At the same time, it also offers numerous opportunities for optimal utilization of resources in worldwide value-creation networks. Making it possible for business leaders free to decide where to develop, produce or provide services - and to be able to adapt these decisions to changing boundary conditions at any time: That is the promise of the "digital world village". The basic requirement for this freedom is business processes that have consistent digital support and can thus be controlled worldwide.

In many companies, central value-creation processes, product structures and production structures must be realigned, and modularization and standardization must be strongly emphasized for this purpose. Availability of information at all times, networked activities, uncomplicated management of sovereignties and responsibilities are increasingly pushed into the foreground.

In a networked world, it is never mandatory that design and production take place in the same location, or that everything comes from a single provider. "Design anywhere" means spatial freedom in terms of "WHERE in the world", as well as "from WHOMEVER". This is an enormous advantage in consideration of a growing dearth of experts. The claim "build anywhere" enables selection of locations with cost or infrastructure advantages, as well as the freedom of "WHO" provides this service. "Service anywhere" means supporting customers wherever they are in the world when using the products, as well as being able to offer services "from anywhere in the world".

What is the goal of "anywhere"?

Earning profits in consideration of efficient and logistical mastery of complexity - with growing range of various products and variants. Key word: Batch size ONE.

In order to achieve, this - technically speaking - several adjustments must be made.
An example: Decisions on are made about the costs of a product - and this its success - at an early stage in the development. Empirical studies show a corresponding correlation of the cost influence: 80-90% of production costs are already defined before the start of serial production. In order to make it possible to easily produce in various locations at a later time, this must already be taken into account during the development. In order to realize the desired advantages of the "anywhere", it is essential to intermesh the central processes of product creation and customer order processing, as is the custom in most companies today.

Then, efficient production is guaranteed, in particular, with successful integration of the individual strengths and weakness of potential locations with respect to the design and production into a purposeful global corporate product strategy. In the process, the dependencies between process and product must be considered, as well as the dependencies between choice of location and process configuration. One of the greatest drivers of complexity is location-specific variants with location-specific production depth. Therefore, increasing homogenization with modularization and standardization concepts is a key to success.

What is the role of IT in the context?

Its role is just as decisive as the methodical requirements. Standardization and modularization provide the basis for relocation of activities. IT provides the digital tools for the implementation. "Design anywhere - build anywhere - service anywhere" is a prime example for the strategic benefits of IT.

Indispensable: A consistent data model which logically represents the product, its production process and the operating materials that are used. In the process, it does not matter whether this data model is represented in an individual application or in integrated platforms.

The central data management with all product variants, specifications, dependencies, etc. enables all process participants around the world to decide and take action in the right context at all times. Modularization and standardization of products, production processes, etc. enables relocation to other places without major adaptation expenses. Only on this basis, is agile, location-independent production planning and production possible. Planning and change cycles can be significantly shortened with a global and efficient configuration and change management.

In summary: The "anywhere" claim can only be fulfilled when all data and processes over the entire value-creation chain are linked and represented centrally.

What about protection of intellectual property? Whether it pertains to rights management or logging of all access - we take care of it. With certainty.

What do you need for implementation?

Partners who understand your business model, know your sector processes, can work with modern technologies and have the desire to achieve success with you. Anywhere - anytime.


Horst Heckhorn

Horst Heckhorn

Head of SAP Solutions

Industriestraße 52-54
70565 Stuttgart | GERMANY

+49 711 / 7825 3372
Martin Thiel

Martin Thiel

Senior Vice President Global Business Transformation & Marketing

Innovationsring 9
InnovationsCampus Saar G2
66115 Saarbrücken | GERMANY

+49 711 78 25 33 71